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    User-Generated Content (UGC)

    User-generated content (UGC) is content such as blogs, videos, images, reviews, or product descriptions written by customers or potential customers rather than a brand or business.

    What Is User-Generated Content (UGC)?

    Branded content produced by businesses can help engage customers, promote products, and drive sales. But content generated by the consumers themselves can be even more powerful. User-generated content (UGC) is typically blog posts, images, videos, testimonials, or other content created by consumers for consumers. 

    This kind of content can be incredibly powerful because today’s customers often look to their peers and trusted influencers for shopping advice, product recommendations, and referrals. 

    While this content is nothing new — consumers have been talking to each other about products forever — the rise of social media has given this form of content a boost. Many consumers use their social media platforms to highlight products (for good or for bad) and circulate recommendations. This form of user-generated content (UGC) is highly effective in driving sales, so much so that many businesses are providing incentives for consumers to create such posts, videos, and reels.

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