Combine speed and access with the ability to govern and control core data and product information.
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Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
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Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Social proof occurs when consumers look to other consumers’ reviews, opinions, or shopping behavior to inform their own purchasing decisions.
Social proof is the psychological concept that people are more likely to take an action, purchase a product, or engage with a brand if they see that others are doing so as well.
The primary way this occurs is through consumer reviews. Products with a high number of positive reviews tend to be more popular than those with fewer reviews — regardless of product quality — due to the social proof effect.
Because of social proof, businesses that create easy opportunities for customers to leave reviews often benefit from a compounded consumer impact. Similarly, case studies can be powerful tools to highlight how consumers have used or engaged with a product.
Social proof also works via word of mouth, as consumers frequently look to the opinions of those in their circles for recommendations. That’s why providing a cohesive, consistent brand experience across all channels is critical for businesses today.