Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadServer-side testing is the process of evaluating aspects of a website or webpage on the backend before going live to a public-facing audience.
Server- and client-side testing are two ways of evaluating the efficacy of a website, webpage, or particular element. While client-side testing is public-facing and analyzes website visitors’ usage of or engagement with a specific website element, server-side testing occurs on the backend web server.
The most common form of both tests is the A/B test, wherein a developer or creator makes two versions of an element, then evaluates which version performed best against established goals.
Conducting server-side A/B tests allows a business to evaluate the user experience, design, and implementation of a website element without disrupting visitors’ interaction with the site. It’s also a good way of testing how something works, such as key features or algorithms, before putting it in front of users.
Because it prevents disruption in the user experience, server-side testing is often conducted on important website elements, such as buttons or above-the-fold content.