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CommerceXM
CommerceXM Platform
ProductXM
SupplierXM
CommerceXM Network
ServicesXM
SupportXM

CommerceXM

Combine speed and access with the ability to govern and control core data and product information.

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Salsify Product Experience Management

Empowering brands to manage, syndicate, and optimize product content at scale.

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Salsify Supplier Experience Management

Empowering retailers to collect, list, and enrich product content at scale.

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Salsify Commerce Experience Management Network

The leading commerce experience management solution and only unified and adaptive system of record.

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Salsify Services

Maximize success with service offerings designed to deliver measurable results.

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Salsify Support

Maximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.

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Products and Capabilities
Activation
Enhanced Content
Automated Insights
Digital Catalogs
DTC
Orders & Inventory
Product Information Management
Product and Capabilities
Product Listing
Content Enrichment
Product and Capabilities
Partner Solutions
Connectors
GDSN
Open Catalog

Learn how the Salsify CommerceXM Platform works as the foundation for every Salsify solution.

Learn how Salsify ProductXM empowers brands to win on the digital shelf.

Learn how Salsify SupplierXM empowers retailers to win on the digital shelf.

Learn how the Salsify CommerceXM Network brings brands and retailers together.

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Salsify Activation

Syndicate and publish product content to any consumer touch point.

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Salsify Enhanced Content

Enrich and optimize product pages to create engaging shopping experiences.

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Salsify Automated Insights

Close the loop on product performance with measurable analytics.

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Salsify Digital Catalogs

Keep product data organized and up to date.

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Salsify DTC

Manage product data on brand-owned ecommerce platforms.

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Salsify Orders and Inventory

Integrate the fulfillment data exchange necessary for marketplace selling.

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PIM

Manage product information and optimize it for success across every channel.

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Salsify Product Listing

Collect all of the data needed to list products quickly and accurately.

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Salsify Content Enrichment

Collect the high-quality content necessary to optimize ecommerce experiences.

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Salsify Partner Solutions

Leverage the best network of essential service and solution providers in the industry.

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Salsify Connectors

Establish direct connections to efficiently collaborate and publish superior product experiences.

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Salsify GDSN

Manage and syndicate GDSN operational data alongside other product data and marketing content.

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Salsify Open Catalog

Drive collaboration between brands and retailers with a free, open, and standardized product catalog.

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Solutions
Salsify Solutions

Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.

Salsify for Brand Manufacturers

Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Salsify for Retailers

Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify for Distributors

Empowering retail distributors to manage unique ecommerce product data management needs.
Why Salsify
Why Choose Salsify

Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.

Origin (Our) Story

Learn why Salsify was founded and explore our vision for the future of commerce.
The Digital Shelf

Unpack everything you need to know about the digital shelf.
Our Partners

Partner with Salsify and join the top global retailers, technology platforms, agencies, and consultancies.
Company
Company

​​Salsify drives results for customers worldwide, empowering them to win on the digital shelf.

Executive Team

Meet the Salsify executive team, and learn how they ​​help our customers succeed.
Press

Explore the latest Salsify news and media announcements.
Careers

Discover your next career opportunity, and help Salsify shape the future of commerce.
Resources & Tools
Resources & Tools

Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.

Resource Library

Explore our resource library to get everything you need to win on the digital shelf.
Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.
Engineering Blog

Read our engineering blog to get helpful developer resources and insights.
Reports

Download our reports to access the latest cutting-edge industry data and research.
On-Demand Webinars

Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.
Product Updates

Review the latest Salsify product updates to explore our latest innovations.
Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.
API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      Segmentation

      Segmentation is the process of dividing consumers into groups based on identity, purchasing behavior, or need in order for businesses to better understand and tailor their marketing toward each group.

      What Is Segmentation?

      While every business wants to capture a wide consumer base to generate the most profit, targeting too large of a group can have adverse effects. 

      Instead, many businesses segment their consumers into smaller, more manageable groups based on identity (i.e., gender, age, income level, etc.), brand history (i.e., previously purchased products, website engagement, etc.), geography (i.e., consumers in the Northeast U.S.), or interests (i.e., people who watch sports might be interested in sports apparel).

      By segmenting consumers into groups, the business is able to better understand what kinds of products, purchasing channels, and brand engagement the consumers want. From there, the business can adjust their marketing efforts to better match each segment’s needs.

      Since a business can’t market to all consumers, segmentation can also help a business eliminate groups that aren’t within their target, which can be just as helpful as identifying which groups are.

      Salsify & the Future of Shopping

       

      Related Terms

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      Why a PIM Solution is Essential for Your Ecommerce Strategy

      See Salsify in Action

      Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

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