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    Return on Ad Spend (ROAS)

    Return on ad spend (ROAS) is a marketing metric that measures the success of a digital advertising campaign by evaluating revenue relative to advertising costs.

    What Is Return on Ad Spend (ROAS)?

    Ecommerce teams measure return on ad spend (ROAS) to assess the effectiveness and success of an advertising campaign, which can help to inform future marketing decisions. It is crucial to measure a broad set of key performance indicators and data sets, like click-through rates, conversion rates, return on ad spend (ROAS), and return on investment (ROI), to gain a complete picture of an ad campaign’s impact and profitability.

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