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What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with product experience management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Learn how to automate manual processes to improve efficiency, accuracy, and product detail page (PDP) conversions.

For Retailers

Onboard

Accelerate your supplier and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Learn about Salsify’s enterprise PIM solution.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Easily enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

PXM App Center

Gain extensions, integrations, and destinations with the PXM App Center.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Win on the digital shelf by automating manual tasks.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Use Enhanced Content to turn product pages into product experiences.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
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      Retention Stage

      The retention stage is a phase of the marketing and sales funnel that involves a business encouraging customers to come back after they’ve made a purchase.

      What Is the Retention Stage?

      In the sales funnel, the customer first becomes aware of the brand. Then, they consider and compare their options, ultimately making a purchasing decision. The retention stage occurs after these core steps take place, and it involves the business marketing to the customer to encourage them to come back to the brand and make another purchase.

      The retention stage is one of the most critical — but often most overlooked — stages of the funnel. Retaining customers is often less expensive than attracting new ones, and it helps boost referrals, which can bring in even more business.

      To measure the success of their retention efforts, a business can use several metrics, including customer lifetime value (LTV), customers’ net promoter scores (NPS), or customer churn rate. Each of these metrics gives the business insight into how many customers are coming back for repeat purchases and at what rate they’re losing customers.

      Digital Shelf Deep Dive

       

      Related Terms

      Related Resources

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