What Is PXM?

What Is PXM?

PXM for Brands

Lead the digital shelf with product experience management (PXM).

PXM for Retailers

Source supplier product content efficiently and at scale with PXM.

What Is the Digital Shelf?

Learn about the digital shelf, including strategies for winning sales.

Build Winning Shopping Experiences

Learn how to engage and convert more shoppers with these winning tips.

Solutions

For Brands

Centralize

Centralize all your product content, no matter where it lives.

Connect

Connect across the digital shelf to deliver engaging product experiences.

Automate

Learn how to automate manual processes to improve efficiency, accuracy, and product detail page (PDP) conversions.

For Retailers

Onboard

Accelerate your supplier and product data onboarding.

Validate

Ensure up-to-date product data is always available to your customers.

Automate

Gain the freedom to scale your business with automation.
Products

PXM Product Experience Management

PIM

Learn about Salsify’s enterprise PIM solution.

Syndication

Easily syndicate product content to every consumer touch point.

Enhanced Content

Easily enrich product pages with below-the-fold content and rich media.

Catalog Sites

Share customized, up-to-date digital product catalogs.

Automation and AI

Automate business processes and enhance Salsify workflows with AI.

Digital Shelf Analytics

Continuously optimize your organization’s product content syndication.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

PXM Platform, Integrations, and APIs

Integrate the PXM platform with the rest of your enterprise systems architecture.

Grocery Accelerator

Leverage the first-ever category-wide PXM accelerator in the grocery industry.

PXM App Center

Gain extensions, integrations, and destinations with the PXM App Center.

SXM Supplier Experience Management

Supplier Onboarding

Accelerate supplier onboarding while ensuring your schema requirements are met.

Product Listing

Sell products faster with Product Listing.

Content Enrichment

Increase online conversions with Content Enrichment.

Automation

Win on the digital shelf by automating manual tasks.

SXM Platform, Integrations, and APIs

Integrate the SXM platform with the rest of your enterprise systems architecture.

PXM Network

Syndication Network

Automate how you exchange product content data to the digital shelf.

Enhanced Content Network

Use Enhanced Content to turn product pages into product experiences.

Commerce Platform Integrations

Create winning product experiences everywhere shoppers are, including on owned sites.

GDSN Data Pool

Synchronize standard supply chain, marketing, and ecommerce attributes globally.

Open Catalog

Connect to the digital shelf faster with an open, standardized, and free product catalog.
Partners

Solution Partners

Find a Solution Partner

Learn more about Salsify solution partners.

Become a Solution Partner

Learn how to become a Salsify solution partner.

Technology Partners

Find a Technology Partner

Learn more about Salsify technology partners.

Become a Technology Partner

Learn how to become a Salsify technology partner.
Resources

Resources

Resource Library

Explore our ecommerce resources to get everything you need to win on the digital shelf.

Blog

Read our blog to get actionable insights for navigating changing markets and industry demands.

Webinars

Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.

Engineering Blog

Explore our engineering blog to get developer resources, insights, and tips.

Events

Register for our upcoming in-person and virtual events to connect with other industry insiders.

Knowledge Base

Investigate our knowledge base to build your Salsify skills and understanding.

Product Updates

Explore the latest news and updates for Salsify products.

API

Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Salsify 2024 Consumer Research Report

2024 Consumer Research: The Modern Buying Journey

Download Salsify's report to get insights into the latest trends and consumer behaviors.

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      Retargeting

      Retargeting is the process of sending marketing materials directly to consumers who have engaged with a business, visited their website, or browsed their products without making a purchase.

      What Is Retargeting?

      Many consumers take their time browsing products or shopping around before they make a purchase. Retargeting occurs when businesses identify how these consumers have previously engaged with the business, then market directly toward them to encourage them to revisit their site and purchase a product.

      Businesses often use website analytics to understand where consumers are getting stuck and leaving their sites, which gives them the information they need to retarget them. 

      If a consumer spends significant time on a particular product page, for example, the business might send them an email campaign that highlights that product to reengage the consumer and nudge them toward a conversion.

      Retargeting is an important marketing tactic for businesses with an ecommerce presence because it generally requires less time and money to reengage someone who has already shown interest in a product than it does to engage a brand new prospect.

      Digital Shelf Deep Dive

       

      Related Terms

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