Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Retailers are organizations that sell products directly to consumers via in-stores and/or online channels.
Retailers represent the end of the supply chain. After goods have been made, transported, and stored, retailers buy the goods from a wholesaler or manufacturer, then sell them to consumers via their available sales channels to make a profit.
Retailers are responsible for marketing their products, understanding their customer base, and establishing sales channels.
There are several different types of retailers, including brick-and-mortar retail stores and ecommerce websites. Many modern businesses have both in-person and online retail channels through which they sell products, allowing consumers to choose their preferred way of making purchases.
Key to a retailer’s success is their ability to capture and retain consumers’ attention amid a saturated commerce landscape.
To accomplish this, many retailers ensure they’re meeting consumer needs by providing detailed product information; giving them easy and convenient ways to learn about and purchase products; and personalizing marketing to better connect with them.