Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Retailers are organizations that sell products directly to consumers via in-stores and/or online channels.
Retailers represent the end of the supply chain. After goods have been made, transported, and stored, retailers buy the goods from a wholesaler or manufacturer, then sell them to consumers via their available sales channels to make a profit.
Retailers are responsible for marketing their products, understanding their customer base, and establishing sales channels.
There are several different types of retailers, including brick-and-mortar retail stores and ecommerce websites. Many modern businesses have both in-person and online retail channels through which they sell products, allowing consumers to choose their preferred way of making purchases.
Key to a retailer’s success is their ability to capture and retain consumers’ attention amid a saturated commerce landscape.
To accomplish this, many retailers ensure they’re meeting consumer needs by providing detailed product information; giving them easy and convenient ways to learn about and purchase products; and personalizing marketing to better connect with them.