Responsive design is an approach to creating websites that seamlessly adapt to different screen sizes, devices, and layouts.
Consumers today demand seamless brand experiences, using multiple channels, devices, and touch points to find, research, and purchase products. In a highly competitive market, if a consumer hits a snag in their purchasing process, they’re likely to turn to another brand.
Responsive design meets customers’ expectations for convenience, speed, and ease of use by enabling them to access the information they need from a website no matter which device they use.
Therefore, responsive design is more than just an aesthetic web design choice. It enables businesses to reach audiences who favor smartphones or tablets. It improves search engine optimization (SEO) efforts, as Google rewards responsive designs. And it allows the business to create a streamlined, consistent, and cohesive brand experience for its consumers.
Additionally, responsive design is generally a lighter lift for IT teams. Rather than designing multiple pages for different devices, teams can focus on creating one responsive design.