Purchase Decisions

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What Are Purchase Decisions?

Before making a purchase, consumers typically identify a need or pain point, then use research, peer reviews, social media, and other resources to determine which products might help them solve that pain point. Purchase decisions or purchase decision is the final stage, where consumers decide to complete a transaction.

There are several factors that contribute to a consumer making purchase decisions. Most consumers, for example, look to their peers or trusted celebrities for reviews or testimonials about the product. When shopping online, they look for product information that will help them better understand how the product will solve a problem or benefit them. Images, videos, and other enhanced content help these shoppers get a sense of the look, feel, shape, and size of the product when they aren’t able to handle it in-store.

When consumers gain this information via a cohesive brand experience, they’re more likely to make a purchase.

Purchase Decisions

What Are Purchase Decisions?

Digital Shelf Deep Dive

See Salsify in Action

Purchase Decisions

What Are Purchase Decisions?

Digital Shelf Deep Dive

Related Terms

Related Resources

The Importance of Transparent Product Data: Effects on Decision-Making by European Consumers

Simplifying the Path to Purchase

See Salsify in Action