Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadProduct reviews are customer ratings of, opinions, or feedback about a product based on their experience using it.
In today’s highly competitive ecommerce market, customers often look to their peers or trusted influencers to make purchasing decisions. Product reviews or testimonials help potential buyers better understand the product, how it works, and whether it’s a good fit for them.
In most cases, businesses solicit customer reviews directly on their website or ecommerce page. Consumers can see other shoppers’ reviews directly on product pages, and when these are coupled with detailed product descriptions, consumers get a well-rounded understanding of the product. This is critical for ecommerce, as shoppers can’t handle the product directly and look to reviews for recommendations instead.
In other cases, businesses can garner product reviews from affiliate brands, social influencers, or other paid services. These product reviews give potential buyers social proof of the product and boost conversion rates and customer loyalty. Product reviews can also help improve a brand’s search engine optimization (SEO) performance.