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    Product Listing

    A product listing refers to a customer-facing web page that displays detailed information about a retailer or brand’s available products and services based on a search query.

    What Is a Product Listing?

    In creating a successful ecommerce strategy, brands and retailers are tasked with designing compelling product listing pages to drive awareness of products, optimize user experiences, and streamline the buying journey. Product marketing teams develop digital product catalogs as a tool to organize, classify, and manage product content, attributes, and inventory. By curating product listing pages with detailed information such as names, descriptions, and prices, you can ensure your customers are able to find the specific products for which they are searching — ultimately promoting brand awareness and loyalty.

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