Request Demo

    Product Launch Software

    Product launch software allows brands to automate and streamline processes required for releasing a new product into the market.

    What Is Product Launch Software?

    When launching a new product, businesses need to plan and coordinate several complex processes to ensure they engage customers consistently across all sales and marketing channels. Automated product launch software helps brands organize and prioritize tasks related to the launch; generate buzz among their desired customer base; collaborate with vendors within the value chain; and reduce time to market.

    As a central part of a retailer’s digital toolkit, product launch software enables brands to access reporting on marketing campaigns, simplify project management, and improve collaboration between all parties involved in a product launch. It also helps businesses manage their overall product life cycle more effectively, getting new products into customers’ hands more quickly.

    More specifically, product launch software frees up teams’ time by automating time-consuming tasks, organizing steps in the launch workflow, and streamlining communication. With strong software, a business can ensure its product launch is organized and precise.

    Digital Shelf Deep Dive


    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

    Request a demo