Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadProduct launch software allows brands to automate and streamline processes required for releasing a new product into the market.
When launching a new product, businesses need to plan and coordinate several complex processes to ensure they engage customers consistently across all sales and marketing channels. Automated product launch software helps brands organize and prioritize tasks related to the launch; generate buzz among their desired customer base; collaborate with vendors within the value chain; and reduce time to market.
As a central part of a retailer’s digital toolkit, product launch software enables brands to access reporting on marketing campaigns, simplify project management, and improve collaboration between all parties involved in a product launch. It also helps businesses manage their overall product life cycle more effectively, getting new products into customers’ hands more quickly.
More specifically, product launch software frees up teams’ time by automating time-consuming tasks, organizing steps in the launch workflow, and streamlining communication. With strong software, a business can ensure its product launch is organized and precise.