A product information database is a collection of records and product data stored within one central system. (Product information meaning marketing copy and other attributes.) Data base products can help you organize your data, streamline your go-to-market processes, and increase revenue.
Today’s consumers look for accurate, up-to-date, and relevant product information to help inform their purchasing decisions. A product information database is a collection of content relating to products that businesses can use to organize, retrieve, and distribute product data to websites, catalogs, or supply chain partners.
Without a product information database, businesses run the risk of distributing inaccurate or outdated product information, which can cause customers to move on to the competition. A product information database is a tool for optimizing product information to build customer loyalty and drive sales.
Most businesses use these databases within a product information management (PIM) system, which is a platform that contains and organizes digital assets pertaining to a business’ product list.
By feeding product information databases into a PIM, businesses can automate the process of categorizing, managing, and delivering product details to sales channels. In this way, businesses create a cohesive brand experience.