Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadProduct data integration software is a system that businesses use to combine data from disparate sources to create one central, unified view.
Today’s businesses — especially those with omnichannel sales systems — are bombarded with data from various sources, including ecommerce platforms, social media, websites, or customer relationship management (CRM) systems.
Product data integration software aggregates isolated data from all of these sources (and more) to create a unified, actionable, and consistent view of product information that businesses can use to make strategic decisions about their product, marketing, and sales initiatives.
Most product data integration software can collect data from various sources, organize it into usable insights, and load that data into the right channels, such as a data pool or repository. This aggregated and structured data helps businesses analyze information about transactions, sales channels, customer issues, inventory needs, and customer preferences.
Armed with this information, these businesses can gain greater insight into their ecommerce performance, provide customers with more personalized experiences, and ensure they’re marketing their products in the most effective ways possible.