Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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Product catalog management is the process of organizing, categorizing, and maintaining a database of products across all sales channels.
Today’s consumers increasingly shop online for the products they want, and if they can’t quickly find the information they need to make an informed purchase, most of them will move on to the competition.
Within this highly discerning environment, it’s critical for businesses with ecommerce systems to effectively manage their product catalogs — and the descriptions, detail pages, and content that go along with that catalog. That means organizing products appropriately; maintaining accurate, up-to-date product information; and ensuring that information paints a cohesive brand picture across all sales and consumer channels.
This is especially important for omnichannel businesses that embrace consumers’ demands for multiple brand touch points. Giving customers the ability to search a product catalog effectively — even as they move from social media, to an ecommerce platform, to an email campaign — helps engage them and improve conversion rates. It also helps businesses stay organized and increase operational efficiency.