Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadPrice synchronization is the process of managing a product’s price point across all sales channels to provide a consistent consumer experience.
Amid today’s omnichannel sales environment, consumers find, browse, and research products through numerous channels before making a purchase. Inconsistent or inaccurate product information can drive these consumers away from your products and toward your competitors.
Price synchronization is one way of ensuring potential customers receive a consistent and cohesive brand experience — no matter what channel they’re shopping on. When businesses synchronize their prices, they ensure the same prices are listed for the same products on their social media, ecommerce, website, and brick-and-mortar sales channels.
Because synchronizing across an omnichannel ecommerce network can quickly become unwieldy, many businesses use product information management (PIM) systems that connect channels and sync prices — and other details — automatically. These technologies reduce the risk of error, update price points across channels in near real time, and save time otherwise spent on manually updating details.