What is Price Synchronization?

Price Synchronization is the management of a product's price point across all of the various endpoints through which it is sold in order to provide a consistent experience for the consumer.

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Price Synchronization is the management of a product's price point across all of the various endpoints through which it is sold in order to provide a consistent experience for the consumer.

 The buying process now includes multiple endpoints for consumers to interact with. Without synchronizing price points to avoid price differentiation on the market, companies risk losing their customers. Companies should look to integrate their logistics, inventory, and pricing data alongside their product information.


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