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    Open Rate

    Open rate is a metric that measures the percentage of recipients who open an email as part of an email marketing campaign.

    What Is an Open Rate?

    Ecommerce teams assess an email campaign’s open rate to understand the campaign’s performance and effectiveness in reaching existing subscribers, fostering new customer relationships, and driving call-to-action results. To calculate this metric, divide the total number of emails opened by the number of emails delivered to recipients, and then multiply that number by 100 to determine the percentage rate. 

    To achieve greater email open rates, you can focus on developing compelling written copy, conducting A/B testing of email subject lines, and leveraging responsive design for both mobile and desktop users.

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