Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadAn omnichannel commerce experience refers to how consumers feel about a brand as they move through the brand’s multiple but integrated online and in-store sales channels.
When a business takes an omnichannel commerce approach, they establish multiple sales channels that move consumers toward purchasing a product. These channels, which include online ecommerce, brick-and-mortar sales, social media, and more, are all connected, providing the consumer with a consistent, seamless experience as they move from one channel to the next.
An omnichannel commerce experience is how a consumer feels as they interact with that omnichannel strategy. Within the current convenience economy, consumers want quick, easy ways to find, learn about, and purchase products.
Suppose a consumer sees one set of product information on a brand’s app but a different set of product information on the brand’s website. In that case, this might hinder their buying experience.
Consistent product information, easy ways to shift from one device or channel to another, and cohesive branding often forge positive consumer experiences.