Mobile commerce refers to purchases made via handheld devices like smartphones or tablets.
Mobile commerce is an ever-expanding part of today’s ecommerce landscape, where consumers demand quicker and more convenient ways to purchase products.
Mobile commerce requires two key things: a business’ mobile-friendly ecommerce platform and consumers who use handheld devices.
Because consumers can make mobile purchases from anywhere, it pays for businesses to have mobile-friendly marketing strategies in place that can send regular discounts via email, connect with social media, and display engaging enhanced product content.
Consumers are increasingly purchasing products directly from the social media channels they love, so businesses that market their products on those channels are poised to win mobile business.
One major benefit of mobile commerce is that it allows consumers to quickly and easily pay for products on the go via digital wallets set up on their smartphones. This setup offers speed and convenience, fostering brand loyalty and repeat purchases.