PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Answering the question of what is master data management (MDM), it’s the process of creating, organizing, and managing high-quality data for all customers, business partners, and products within an organization. The process is enabled by a master data management system (MDMS). For example, Salsify MDM entails comprehensive management of product information, or product MDM.
For businesses with complex supply chains and operations, keeping up-to-date data on all areas of the organization can be challenging.
Businesses that use master data management (MDM), however, create and organize standardized data on all parties and store that data in one centralized location. This enables the business to navigate data flows efficiently and streamline their operations. But what is master data management (MDM), exactly, and what makes a great process?
One key component of master data management (MDM) is data quality. By ensuring all data aligns with the organization’s standards, businesses can circulate accurate, consistent data, which helps them avoid miscommunication or errors.
Data standardization also helps businesses consolidate information into a single system, eliminating mismatched data and allowing individuals and teams to access the information they need at the right time.
Having consistent data across all areas of the business enables teams to derive more accurate insights and analytics about product performance and operational efficiency and make more informed adjustments to their processes.