Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Master data management (MDM) is the process of creating, organizing, and managing high-quality data for all customers, business partners, and products within an organization.
For businesses with complex supply chains and operations, keeping up-to-date data on all areas of the organization can be challenging.
Businesses that use master data management (MDM), however, create and organize standardized data on all parties and store that data in one centralized location. This enables the business to navigate data flows efficiently and streamline their operations.
One key component of MDM is data quality. By ensuring all data aligns with the organization’s standards, businesses can circulate accurate, consistent data, which helps them avoid miscommunication or errors.
Data standardization also helps businesses consolidate information into a single system, eliminating mismatched data and allowing individuals and teams to access the information they need at the right time.
Having consistent data across all areas of the business enables teams to derive more accurate insights and analytics about product performance and operational efficiency and make more informed adjustments to their processes.