Market Validation

What Is Market Validation?

Building a product and its corresponding marketing strategy takes significant time, resources, and effort.

Validating the product with a small group of customers before launching it can ensure that time and effort isn’t wasted on a product that won’t drive sales.

Market validation is a way of testing a product to see how consumers react to it and if it meets their needs. It enables teams to make final revisions to the product based on consumer feedback.

Market validation can involve several different kinds of testing, including:

Focus groups;

Online and in-person surveys;

Consumer interviews;

A/B testing or usability testing;

Competitive analyses; and

Product market analyses.

Many brands extend market validation to other areas of their business, as well. Brands can test marketing materials, content, customer engagement strategies, business plans, and other elements to identify gaps, make necessary adjustments, and ensure anything they launch to the public is as refined as possible.

Market Validation

What Is Market Validation?

Digital Shelf Deep Dive

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Market Validation

What Is Market Validation?

Digital Shelf Deep Dive

Related Terms

Related Resources

Navigating the New Reality: Best Practices for Publishing Product Content in the Evolving B2B Marketplace

Consumer Trends: 3 Things Today’s Omnichannel Shoppers Want From Brands

See Salsify in Action