PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Lead nurturing is the process of engaging and building relationships with consumers who are at varying stages of the sales funnel in order to guide them toward converting.
Lead nurturing was once the process of engaging consumers in the final stages of the sales funnel who hadn’t made a purchase yet, but it’s since evolved.
Today, lead nurturing involves building relationships with consumers at every stage of the funnel and guiding them toward conversion. Lead nurturing is the process of building brand awareness and consumer trust.
Businesses can use newsletters, emails, social media engagement, product update reminders, and more to nurture leads. To meet consumers through the various channels they use to find, research, and purchase products, businesses need to create omnichannel lead nurturing campaigns.
These types of lead nurturing initiatives often use automated tools that can personalize engagement. For example, some customer relationship management (CRM) systems can identify where consumers are in the sales funnel, provide the business with insights on consumers’ previous purchases or browsed items, and automatically send nurture campaign emails to engage those customers.