Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
The Kroger Vendor Item Portal (VIP) is a platform that allows suppliers to provide product information to Kroger that aligns with the organization’s standards and requirements.
The Kroger Vendor Item Portal (VIP) leverages standards from the Global Data Synchronization Network (GDSN) to enable suppliers to submit product information that aligns with particular Kroger requirements. This data synchronization helps suppliers streamline their workflows and reduce the risk of error or miscommunication in their supply chain.
Moreover, the Kroger VIP also enables suppliers to create and share product data outside of Kroger by aligning with GDSN standards, a global network of data pools used by countless organizations worldwide. This ensures that product information remains consistent, accurate, and up-to-date across all workstreams and supply chains.
Suppliers are responsible for ensuring their product information meets Kroger’s and GDSN requirements, which can be challenging for most organizations. That’s why many businesses use third-party solution providers that help create standards-aligned data. These providers enable successful, streamlined workflows that save time and effort for suppliers.