Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
Watch our on-demand webinars to gain expert advice and tips from our community of industry leaders.
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Headline testing is the process of creating different headlines for a piece of writing and assessing which one connects with readers best.
Headline testing is an experiment that businesses often run to see what kind of language, tone, and format readers respond to best. They create different headlines for articles, ebooks, product pages, and other media — and then put those in front of various audience segments. From there, they evaluate the one with which readers seem to have the strongest connection.
The primary way businesses accomplish headline testing is through A/B testing, which is the process of creating two different versions of headlines and collecting data on engagement rates. This could involve measuring which headline garnered more traffic, longer visits, more click-throughs on embedded links, or more engagement with calls-to-action.
Headline testing gives businesses more than just insight on which headline worked best. It shows them what kind of tone, language, formatting, and style readers and potential consumers like best. With this information, businesses can tailor future articles or marketing materials to better connect with their customers.
Learn about ecommerce inventory management, including why traditional inventory management falls ...
Take this quiz to decide between Amazon Vendor Central vs. Seller Central, and find out which is ...
Join Beth Parker, Lead Consultant at Start With Data, Alex Beck, eComm Senior Manager at Pernod ...
Check out our infographic for data-driven insights into the latest consumer trends, preferences, ...