Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadA Global Data Synchronization Network (GDSN) data pool and GDSN data pools are data repositories governed by GS1 global standards that trading partners can use to exchange and manage product information.
The GDSN is the world’s largest product data network, allowing brands and manufacturers to exchange standardized product data from one central location.
Global Data Synchronization Network (GDSN) data pools are repositories of standardized product data that enable this exchange. Through GDSN data pools, brands, retailers, distributors, and suppliers can find, manage, and share product information using one centralized location.
By using Global Data Synchronization (GDSN) data pools, partners within a supply chain can ensure they’re sharing the most up-to-date and accurate product information, which helps products go to market quicker and brands fulfill product orders more efficiently.
These data pools also help streamline communication about product information by providing a shared, precise “language” for data. Using this language enables partners to reduce miscommunications or errors in data-sharing processes. The GDSN’s interconnected network of data pools also update in real-time, giving trading partners the most up-to-date product information.