Evergreen content is long-standing content that remains relevant over time.
For brands and retailers, evergreen content is often search optimized and focused on highlighting products and services. This content can include articles, blog posts, videos, white papers, and reports that display on your website as tailored content and topics that are important to your readers. These assets serve to provide knowledge about your products that will inform consumer buying decisions and drive brand awareness.
Evergreen content can be a critical component of your brand’s content marketing strategy in cultivating new customer relationships, increasing ecommerce traffic and search rank, and maintaining meaningful relationships through sharing your brand’s story.