An enterprise resource planning (ERP) system is software that enables organizations to automate, streamline, and manage core business processes via a single source.
Within any supply chain, sales teams, retailers, and distributors require the most up-to-date product information and digital content to sell products quickly and effectively. An enterprise resource planning (ERP) system helps organizations and their partners manage this data by connecting parts of the supply chain, including operations, commerce, analytics, and other areas. By giving teams one central place to manage product information, supply chains reduce the risk of error and scale efficiently.
The most fundamental function of an enterprise resource planning (ERP) system is to break down silos between the operations and ecommerce areas of a value chain. It can unify in-store and ecommerce solutions, giving an organization better insight into its omnichannel efforts. Many systems can also provide detailed analytics dashboards to help organizations evaluate the success of their marketing and sales initiatives.
For manufacturers, an enterprise resource planning (ERP) system can automate communications, project management, and fulfillment, helping improve overall business operations.