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    Endless Aisle

    An endless aisle is the integration of physical and virtual merchandise. Once in-store, customers are able to browse the endless aisle and select virtual merchandise for in-store purchase.

    What is an Endless Aisle?

    An endless aisle is the integration of physical and virtual merchandise. Once in-store, customers are able to browse the endless aisle and select virtual merchandise for in-store purchase.

    Through customer service representatives, in-store kiosks, and smart technology customers can shop a wider product assortment. The customers will leave the store with online tracking numbers instead of shopping bags.

     

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