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Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
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Activation Insights
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GDSN Data Pool
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Supplier Onboarding
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Product Listing
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Content Enrichment
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Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
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Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
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Email automation is a process through which a business relies on an electronic system to send marketing emails to current and potential customers, freeing up teams’ time for other tasks.
Most ecommerce businesses use email campaigns to market products and services to customers. These emails, when crafted well, help promote brand awareness and drive consumers closer to conversion — or repeat conversion. Email automation is the process of relying on a system to deliver custom-built emails to consumers at the exact right time.
A business could set its marketing system to automatically deliver an email with a receipt, for example, immediately after a consumer purchases a product. Other email automation workflows include emails that:
Follow up with customers who have abandoned their virtual shopping cart;
In each of these cases, automated systems use website analytics to track where consumers are in the shopping funnel and send emails at the right time.