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Ecommerce content enrichment is the process of optimizing, refining, and adding detail to online materials designed to attract and retain potential customers.
In a highly saturated ecommerce market, businesses that create compelling, brand-aligned content — such as tutorials, blog posts, or product detail pages — often stand out. Consumers use these materials to find and learn about products to make informed purchasing decisions.
Ecommerce content enrichment is the process of enhancing existing content to ensure it offers the most value to customers. One critical way businesses enrich content is by adding images, videos, or interactive material to existing content to give customers as close to an in-store experience as possible. This is especially critical for product detail pages, as these are the closest to the point of conversion in the shopper’s journey.
Another way businesses can practice ecommerce content enrichment is by focusing on search engine optimization (SEO). Optimizing content for search can ensure any piece of content is working hard to help the business rank and bring in new customers.