Direct-to-Consumer (D2C) and Direct-to-Customer (D2C)

What Is Direct-to-Consumer (D2C) or Direct-to-Customer (D2C)?

In a traditional retail model, the retail organization relies on a manufacturer to create products, a wholesaler to organize and store products, and a distributor to manage fulfillment processes. In a direct-to-consumer (D2C or DTC) model, the retailer skips the middle steps of this process to organize, package, and ship products directly from their own stock.

The direct-to-consumer (D2C) model has several benefits for both retailers and consumers. Within this model, retailers have complete control over the entire fulfillment process. They can make adjustments to their workflow without needing to align with any third-party organizations. The model also allows them to gather feedback directly from customers to enhance and refine their fulfillment processes.

The model gives consumers the potential for a quicker, more streamlined fulfillment process that better aligns with their needs and values. Many retail organizations are shifting to direct-to-consumer (D2C) because of consumer demand.

Direct-to-Consumer (D2C) and Direct-to-Customer (D2C)

What Is Direct-to-Consumer (D2C) or Direct-to-Customer (D2C)?

Digital Shelf Deep Dive

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Direct-to-Consumer (D2C) and Direct-to-Customer (D2C)

What Is Direct-to-Consumer (D2C) or Direct-to-Customer (D2C)?

Digital Shelf Deep Dive

Related Terms

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See Salsify in Action