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    Direct to Customer

    Warby Parker, Casper, Honest Company, and Billie. Digitally native vertical brands (DNVBs) like these are well-known for cutting out the retailer and successfully growing their businesses via a direct-to-consumer (D2C) model.

    How a D2C Ecommerce Model Can Help Build Customer Loyalty

    They all possess an intense affinity for putting customers first and creatively reaching shoppers directly through marketing and selling on social media and their own websites.

    A D2C model also nimbly adapt to changes in the cultural and ecommerce landscape. When brands manage their own consumer buying experience from start to finish, they don't waste time or money dealing with retailer demands and can truly ensure customer needs are paramount.

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    Here's how Salsify's Product Experience Management Platform works.

     

    See Salsify in Action

    Bring your team, tools, and data together to launch high-impact inbound marketing campaigns in less time.

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