Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Explore our resource library to get everything you need to win on the digital shelf.
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Digital touch points are the places where customers interact with a business online or through a mobile app.
Every business, regardless of its brick-and-mortar or online presence, provides pathways through which customers can interact with their products, people, and branding. Each way a customer interacts with a brand is a touch point.
Businesses with an online presence provide numerous digital touch points through which customers can engage with the business, including websites, social media, email, mobile apps, blogs, digital ads, and more.
Successful businesses are equipped to create cohesive customer experiences across all their digital touch points by crafting consistent product information, creating convenient purchasing pathways, and engaging customers through the channels they prefer.
It’s also important that businesses with digital touch points optimize their online content for search, as a robust search engine optimization (SEO) program can help build brand awareness and customer loyalty.
Creating a truly omnichannel experience, where customers can move seamlessly from one touch point to another, can help a business stand out from a saturated online marketplace.
The consumer retail world is rapidly changing with ecommerce playing a more important role than ...
Watch this video to see an overview of Salsify digital shelf analytics, which provides a ...