Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Digital shopper engagement is the strategy brands use to sell products and promote customer loyalty across multiple touch points.
Today’s consumers find, browse, and purchase products via a number of touch points, including social media, websites, advertisements, email marketing, and brick-and-mortar locations. Most consumers, however, start their product-buying journey by searching for the product online.
Digital shopper engagement is the process of interacting with consumers across and within these channels, providing a differentiated but cohesive brand experience no matter where or how consumers find the brand.
Successful digital shopper engagement strategies require businesses to create a centralized source of content, adapt that content to each touch point, deliver the content across the entire ecommerce ecosystem, and continually optimize it for ongoing improvement and growth.
A cohesive strategy for digital shopper engagement fosters customer trust, loyalty, and ultimately conversion: When consumers are continually engaged within brand channels that provide easy pathways to purchase and consistent brand messaging, they’re more likely to buy from that brand.