Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
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Digital shopper engagement is the strategy brands use to sell products and promote customer loyalty across multiple touch points.
Today’s consumers find, browse, and purchase products via a number of touch points, including social media, websites, advertisements, email marketing, and brick-and-mortar locations. Most consumers, however, start their product-buying journey by searching for the product online.
Digital shopper engagement is the process of interacting with consumers across and within these channels, providing a differentiated but cohesive brand experience no matter where or how consumers find the brand.
Successful digital shopper engagement strategies require businesses to create a centralized source of content, adapt that content to each touch point, deliver the content across the entire ecommerce ecosystem, and continually optimize it for ongoing improvement and growth.
A cohesive strategy for digital shopper engagement fosters customer trust, loyalty, and ultimately conversion: When consumers are continually engaged within brand channels that provide easy pathways to purchase and consistent brand messaging, they’re more likely to buy from that brand.