Digital Shopper Engagement

Digital shopper engagement is a strategy brands use to sell products and promote loyalty across multiple touchpoints, including social media, web sites, advertisement, promotional email, and in-store kiosks.

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Digital shopper engagement is a strategy brands use to sell products and promote loyalty across multiple touchpoints, including social media, web sites, advertisement, promotional email, and in-store kiosks.

Eighty percent of consumers starting their buying journey in the search bar. Brands must provide differentiated product experiences to engage consumers whenever, wherever they are shopping. Successful digital shopper engagement strategies require creating a centalized souce of content, adapting that content to each endpoints' requirements, delivering it across the entire commerce ecosystem, and optimizing the product content in real-time for ongoing improvement and growth.


Salsify & the Future of Shopping

 
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Digital is Your Growth Driver

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By 2023, 58% of US retail sales, roughly $2.9 Trillion, will be digitally influenced* *Forrester Research Read the Consumer Research Report

On-Demand Webinar: 5 New Rules of Online Shopping Expectations

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Winning takes continuous effort.

New channels. New retailer and distributor requirements. New consumer and buyer behaviors. The brand manufacturer that is set up to take advantage of these shifting opportunities will impress the algorithms, and their shoppers, and win.
Thousands of brands across all major retail & industrial categories trust Salsify with their digital shelf.

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