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    Digital Shopper Engagement

    Digital shopper engagement is a strategy brands use to sell products and promote loyalty across multiple touchpoints, including social media, web sites, advertisement, promotional email, and in-store kiosks.

    Digital Shopper Engagement

    Digital shopper engagement is a strategy brands use to sell products and promote loyalty across multiple touchpoints, including social media, web sites, advertisement, promotional email, and in-store kiosks.

    Eighty percent of consumers starting their buying journey in the search bar. Brands must provide differentiated product experiences to engage consumers whenever, wherever they are shopping. Successful digital shopper engagement strategies require creating a centalized souce of content, adapting that content to each endpoints' requirements, delivering it across the entire commerce ecosystem, and optimizing the product content in real-time for ongoing improvement and growth.

    Salsify & the Future of Shopping

     

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