Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Digital brand experiences refer to potential customers’ thoughts and feelings about a brand’s online presence based on their interactions with the brand.
As customers engage with brands through various online channels — including social media, websites, ecommerce platforms, and more — they develop feelings, thoughts, and perceptions of that brand.
This digital brand experience influences the customer’s further interactions or purchasing decisions with the brand. When customers have a positive experience with a brand, they’re more likely to purchase products, recommend the brand to others, or engage with the brand online. In contrast, negative digital brand experiences can turn customers away from the brand or hurt the brand’s overall reputation.
Because digital brand experiences are so critical to conversion rates, many brands pay considerable attention to the experience they’re providing their customers. Intentional and strategic digital branding and marketing are key to creating positive experiences. What’s more, having a consistent brand message across all channels can create a positive, cohesive image of the brand.