Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadData governance is the process of managing data across an organization to ensure that data is accurate, consistent, and useful.
Strong data management is critical for any modern ecommerce business, especially for those that require product information for large catalogs. Inaccurate, inconsistent, or outdated product data can slow down go-to-market strategies and hinder customer loyalty and engagement.
Data governance is the process of managing the data that flows through a business, as well as the systems the business uses to collect, organize, and disseminate data. Proper data governance practices help prevent parts of a business from circulating incorrect data.
Governance teams regulate the flow of data across the organization and ensure data stays secure within their systems. They also set organizational policies for using data, which is a key component of the business’ overall data management strategy.
Without data governance, businesses run the risk of clogging up workflows within the organization and with vendors and suppliers that have inaccurate or outdated product information, which can severely impact the customer experience.