Customer returns occur when customers bring a product they previously purchased back to the retailer for a refund or store credit.
Customer returns can seem fairly straightforward: the customer purchases a product, then brings the product back to the store for a refund.
But this simple process can cause a logistical headache for many businesses, as they have to process the return and adjust their budgeting and sales data accordingly. Additionally, it can be difficult for businesses to accurately forecast their budget when they don’t know when or how many customer returns will be made.
Customer returns can happen for several reasons: the item arrived broken, the customer purchased the wrong item, or they don’t need the item any longer. In other cases, such as a customer disapproving the quality of a product after they purchase it, can be detrimental to the customer relationship.
That’s why it’s important for businesses to provide online shoppers with detailed product descriptions, images, and videos to help customers purchase the right products and avoid returns.