Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
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Automate business processes and enhance Salsify workflows with AI.
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Integrate the PXM platform with the rest of your enterprise systems architecture.
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2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadCustomer retention rate (CRR) measures the percentage of customers a brand or retailer retains over a given period of time.
Measuring your brand’s customer retention rate can help you gain valuable insights into customer behaviors — and the factors that are resulting in successful engagement and advocacy. Though a quantitative metric, CRR becomes a relative measure with customer experiences and the buying journey, as brands and retailers seek to increase customer loyalty through effective customer relationship and growth strategies.
To calculate the customer retention rate (CRR), identify the period of time you will measure, the number of existing customers at the start of this time period (S), the number of customers at the end of this time period (E), and the number of new customers (N). The formula appears as CRR = ((E-N)/S) x 100.