Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadCustomer retention is a business performance indicator that accounts for customers who stay with a business or make repeat purchases within a given period of time.
It’s beneficial when a customer buys from a business, but it’s even better when that customer buys again and again. Customer retention is a way of measuring the number or percentage of customers who stick with a business for a period of time.
Customer retention is often a key performance indicator for many businesses because it can indicate how successful that business’s customer engagement, marketing, and sales efforts have been. Low customer retention might mean that customers aren’t satisfied with a product and are turning to a competitor’s product instead. A high retention rate means customers are happy with what they’re getting from the brand.
Retaining customers is often less expensive than attracting new customers, and loyal customers can often turn into brand ambassadors who write positive reviews or recommend a business to others. For these reasons, businesses tend to spend significant time and energy on improving customer retention.