Customer feedback is the input consumers provide businesses about their products, branding, or user experiences.
Successful businesses all have one thing in common: they understand and connect with their consumers. Customer feedback is an essential part of that process, as the input consumers provide can help a business adjust marketing, product, and sales efforts to better meet customers’ needs and desires.
There are several ways a business can gather customer feedback, including through surveys, social engagement, complaints, polls, customer service requests, and net promoter or satisfaction surveys.
No matter the method, the goal of gathering customer feedback is to use the input to get a pulse on what your customers want to see from your brand, as well as what they currently like and don’t like about your brand and products.
With these insights, businesses can make informed, customer-centric decisions and strengthen relationships with their customers. When customers feel heard by brands, they’re more likely to engage with and purchase from them.