Salsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Empowering brand manufacturers to manage, syndicate, and optimize product content for winning shopping experiences.
Empowering retailers to create engaging, high-quality shopping experiences for the digital shelf.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
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A content service provider is a business partner that helps brand manufacturers streamline the process of getting product content to retailers and customers.
In today’s omnichannel ecommerce landscape, product content is essential to helping customers understand, engage with, and purchase products.
A content service provider helps brand suppliers create, manage, and enhance content to reduce time-to-market and increase the quality and depth of information about a product.
On top of helping businesses create educational content about products, content service providers establish the processes needed to create consistent content at scale. Some also provide data capabilities to help track how content is performing and in what ways consumers are engaging with content.
There are several different types of content service providers: Catalog creators create standardized, commercially available content catalogs. Data pools own brand data for all SKUs within a category, while content-as-a-service (CaaS) providers distribute content across sales channels via a centralized content management system. Each of these helps brand manufacturers and retailers get accurate, consistent, and compelling content to consumers faster.