[Available for a Limited Time] - Scale Digital Commerce with Product Experience Management | Gartner® Report
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PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
Content goals are the objectives a business sets for a piece of marketing content, which can include sales, customer engagement, or search engine optimization (SEO) goals.
Ecommerce brands produce marketing content — such as articles, blog posts, videos, infographics, and more — to engage and educate customers.
As they ideate for such content, brand teams typically outline strategic content goals they want to achieve. These goals can include driving brand awareness, educating consumers on product details, moving customers through the sales funnel, or converting customers.
Brands may develop more specific goals, or key performance indicators (KPIs) for their content, as well. These include increasing the number of newsletter subscribers, improving search engine optimization (SEO) ranking, driving more consumers into loyalty programs, or increasing revenue by a certain percentage.
To achieve these goals and KPIs, brands typically outline clear guidelines and requirements for the content, enabling content creators to produce pieces that align with set goals. This process ensures that all content production adheres to and advances the overarching brand strategy.