Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
Learn MorePIM
Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Customer Blog
Gain the latest tips, industry trends, and actionable ecommerce insights.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadCommerce for retailers is a method of combining marketing and sales to create consistent consumer channels and brand messaging for a retail business.
Retailers sell products and services to consumers via brick-and-mortar locations and/or online platforms. Rather than considering specific parts of a retail business, such as marketing, product, and sales, as separate aspects, commerce for retailers blends these areas to create consistency across all channels.
With an ecommerce platform, retailers can carry sales channels over to the online environment to provide convenient consumer purchasing pathways.
By ensuring that brand messaging, product data, and purchasing options are consistent across all channels — including social media, website ecommerce, or brick-and-mortar sales — retailers can foster a cohesive brand presence.
Within a highly saturated commerce landscape, this kind of cohesion is critical. It helps retailers stand out from their competition, create more touch points for customers to interact with the business, and better adapt to customer needs.
Many retailers are expanding their strategies to include mobile commerce, an even more convenient way for consumers to shop.