Commerce for Brands

What Is Commerce for Brands?

Traditionally, organizations considered brand marketing and sales as two distinct — and disparate — parts of a business strategy. Marketing told consumers about the benefits of a product, while sales sold it.

But today’s customers no longer distinguish between brand and sales experiences. Rather, they see all interactions with a brand as equally connected and representative of the business overall.

Commerce for brands helps create a uniform customer experience by blending brand and sales experiences. Within a brand commerce model, businesses identify all channels through which customers interact with the brand, including direct sales channels, social media, website presences, influencer channels, and more.

The business then ensures that brand messaging is consistent across all channels and that all channels have clear pathways for customers to complete a purchase.

By blending brand marketing and sales, commerce for brands creates better, more streamlined, and less advertorial customer experiences, which can help boost conversions.

Commerce for Brands

What Is Commerce for Brands?

Digital Shelf Deep Dive

See Salsify in Action

Commerce for Brands

What Is Commerce for Brands?

Digital Shelf Deep Dive

Related Terms

Related Resources

Digital Shelf Decoded: How to Drive Omnichannel Growth by Understanding Each Commerce Touch Point

The Complete Guide to Winning Shopping Experiences

See Salsify in Action