Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Commerce for brands combines the emotional power of brand marketing and the commercial awareness of sales to deliver consistent product messaging across all brand channels.
Traditionally, organizations considered brand marketing and sales as two distinct — and disparate — parts of a business strategy. Marketing told consumers about the benefits of a product, while sales sold it.
But today’s customers no longer distinguish between brand and sales experiences. Rather, they see all interactions with a brand as equally connected and representative of the business overall.
Commerce for brands helps create a uniform customer experience by blending brand and sales experiences. Within a brand commerce model, businesses identify all channels through which customers interact with the brand, including direct sales channels, social media, website presences, influencer channels, and more.
The business then ensures that brand messaging is consistent across all channels and that all channels have clear pathways for customers to complete a purchase.
By blending brand marketing and sales, commerce for brands creates better, more streamlined, and less advertorial customer experiences, which can help boost conversions.