Learn about the digital shelf, including strategies for winning sales.
How (and How Much) Will AI Change Shopping
Rob Gonzalez, Salsify co-founder & CMO, explains the shift to chat-based discovery and how brands can prepare.
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Manage all product content in one central system of record.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Intelligence Suite
Bring AI-powered capabilities directly into your Salsify workflows.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
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Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
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Gain the latest tips, industry trends, and actionable ecommerce insights.
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Investigate our knowledge base to build your Salsify skills and understanding.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
2026 Consumer Research
Our latest report shares shoppers' fresh insights on buying behavior, loyalty, AI trust, and more.
DownloadChurn rate is a metric that shows the rate at which customers stop engaging with a business, usually calculated as a percentage.
Customer retention is key to any successful business, helping boost profits and build loyalty. Many businesses use churn rate as a key performance indicator (KPI) to determine the success of their retention initiatives.
Businesses can look at a number of areas of their business to calculate churn rate. For example, they might consider the percentage of customers who unsubscribe from their newsletter, the number of customers purchasing products month over month, or the number of customers who abandoned their shopping carts to purchase from their competitors.
In each of these cases, the business would calculate churn rate by dividing the number of customers at the beginning of any given time period or initiative by the number of customers at the end of that period.
While some customer churn is normal, a consistently high churn rate can indicate problems with a business’s sales, marketing, or customer engagement efforts.