Catalog management involves consolidating and organizing ecommerce product data to enable brand suppliers to deliver quality information across SKUs. Catalogue management in ecommerce can be achieved with catalog management software (note some markets use varied spelling).
To sell more products faster, sales teams, retailers, and other distributor partners require the most up-to-date product information, pricing, and digital assets for all products within a catalog.
Catalog management is the process of organizing, aggregating, updating, and managing this product data to create seamless workflows with partners.
One of the most difficult things businesses — especially those with complex supply chains and numerous products in their catalogs — often face is keeping product information accurate and consistent across all sales channels. With a product information management (PIM) system, businesses can manage their catalogs effectively and have one single source of truth for all up-to-date information.
Catalog management also provides oversight and accountability to product listing data. By ensuring the right people have the right permissions and responsibilities to manage product information, businesses can get accurate product information to customers more quickly. This helps boost sales and customer loyalty.